Press releases the secret weapon of marketing

by prvc69


Press releases are the secret weapon of marketing that few know how to use well. Those that do get fantastic results most others fail or are left out in the cold. It's as if there is a conspiracy of silence and those that know how to benefit from them are keeping it to themselves. Press releases used to be the sole property for the large companies and their public relations companies or agencies. This put others off who would think that they weren't "big enough" to do one. Some would go to PR companies and be charged up to $300 for a single release that may still even fail because they lacked the credibility to go this route. Now it's all change as anyone can take advantage of press releases. Not because the world's media has suddenly opened up its collective contact book to everyone but because there is now another route to the people that matter - the buying public. There is one essential barrier that you must overcome to get the benefits of press releases and that is the acceptance of your release by the various distribution services. If you don't follow their rules and conditions to the letter then your release will be delayed and rejected again and again. Sadly many releases are either simply ignored as their authors give up. To be truly successful you must write a press release in the correct format. It's like a code that must be followed and if you make a mistake you'll fail. The most important point is to tone the language down and talk in the third person. So "I've released a fantastic new course" becomes " a new course has been released by P4 Publishing". An additional tip to keep you on the right side of those sub editors is that companies are singular. So its "P4 Publishing has" not P4 Publishing are".